Autodesk, a powerhouse in diverse industries, including architecture, engineering, construction, and design, made significant waves in the realm of Saas solutions within their water portfolio. But with great power came a set of unique challenges, particularly concerning user onboarding, adoption, and customer retention. Here's the journey they embarked upon: 🌐 Introduction to Autodesk and Its Water Portfolio: Autodesk, has a wide product range that serves various industries. With a focus on their water product portfolio, including Saas solutions, their aim was to provide groundbreaking solutions in a competitive landscape. 🔑 Challenges and New Product Launches: They faced headwinds concerning user onboarding, adoption, and retention. This prompted them to launch new Saas products within their water portfolio. They started product launches in 2020 and 2021. 🛤️ Onboarding and User Journey: They believed that a seamless onboarding experience is key. Identifying user personas, setting c