How do you stay motivated to keep reading books regularly?

I’ve noticed that I start books with a lot of excitement, but after a few days I slowly stop picking them up. It’s not that I don’t enjoy reading — I actually love it once I sit down — but somehow I end up scrolling on my phone instead of reaching for a book.

George R.R. Martin wrote:
“A reader lives a thousand lives before he dies. The man who never reads lives only one.” — George R.R. Martin

This quote really resonates with me — I do believe reading opens up whole new worlds. And yet, even knowing this, I still catch myself reaching for my phone instead of a book. It’s a bit frustrating.
I’d love to build a more consistent reading habit. Do you have any tips or strategies that worked for you? Maybe something simple and practical I can apply daily.